Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of improving a website's visibility in unpaid (organic) search engine results (like Google, Bing) by making it more appealing to both search engines and users, driving more relevant traffic, and increasing brand awareness. It involves optimizing content, technical aspects, and external signals (backlinks) to rank higher on Search Engine Results Pages (SERPs), ultimately connecting users with valuable information and your site.