Conversion Rate Optimization
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who complete a desired action (a "conversion"), like making a purchase, signing up for a newsletter, or filling out a form, by improving the user experience and removing friction points. Instead of just getting more traffic, CRO focuses on getting more value from existing visitors through data analysis, A/B testing, and psychology to make websites more effective at achieving business goals.