Online Reputation Management
Online Reputation Management (ORM) is the practice of monitoring, influencing, and controlling the digital perception of an individual or brand by managing online information, responding to feedback, and strategically creating content to build trust, credibility, and a positive image across search engines, social media, and review sites. It involves proactive strategies like SEO, content marketing, and review management, alongside reactive crisis management to address negative mentions and ensure accurate information is readily available.